A STUDY ON CUSTOMERS' PERCEPTIONS OF SENSORY MARKETING AT RESTAURANTS IN ECR ROAD CHENNAI

Dr.V.Vanitha, Dr.K.Pushpa

Page No: 22-27

Customer perception is nothing more than the attitudes that consumers have regarding any brand. Although it may seem straightforward, it is crucial for establishing and maintaining consumer loyalty. The study examined diners' perceptions of sensory marketing tactics utilised in Chennai ECR restaurants. Purposive sampling was the method used for the study, and the sample size was 179. The study was done among patrons of high-end restaurants in Chennai using a survey method and a structured questionnaire. With the use of SPSS version 21, procedures such as percentage analysis, independent sample t test, one way ANOVA, and correlation analysis were employed in the analysis. The findings indicate that among sensory marketing tactics, visual appeal is crucial, and that there are notable gender, age, and perception gaps when it comes to sensory marketing in Chennai restaurants.

Citations

APA: Dr.V.Vanitha, Dr.K.Pushpa (2025). A STUDY ON CUSTOMERS' PERCEPTIONS OF SENSORY MARKETING AT RESTAURANTS IN ECR ROAD CHENNAI. DOI: 10.86493/OTJ.25341005

AMA: Dr.V.Vanitha, Dr.K.Pushpa. A STUDY ON CUSTOMERS' PERCEPTIONS OF SENSORY MARKETING AT RESTAURANTS IN ECR ROAD CHENNAI. 2025. DOI: 10.86493/OTJ.25341005

Chicago: Dr.V.Vanitha, Dr.K.Pushpa. "A STUDY ON CUSTOMERS' PERCEPTIONS OF SENSORY MARKETING AT RESTAURANTS IN ECR ROAD CHENNAI." Published 2025. DOI: 10.86493/OTJ.25341005

IEEE: Dr.V.Vanitha, Dr.K.Pushpa, "A STUDY ON CUSTOMERS' PERCEPTIONS OF SENSORY MARKETING AT RESTAURANTS IN ECR ROAD CHENNAI," 2025, DOI: 10.86493/OTJ.25341005

ISNAD: Dr.V.Vanitha, Dr.K.Pushpa. "A STUDY ON CUSTOMERS' PERCEPTIONS OF SENSORY MARKETING AT RESTAURANTS IN ECR ROAD CHENNAI." DOI: 10.86493/OTJ.25341005

MLA: Dr.V.Vanitha, Dr.K.Pushpa. "A STUDY ON CUSTOMERS' PERCEPTIONS OF SENSORY MARKETING AT RESTAURANTS IN ECR ROAD CHENNAI." 2025, DOI: 10.86493/OTJ.25341005