A Study on Consumer Perception towards Augment Reality in Retail Industry with reference to IKEA

Augmented reality (AR) is having the strength to redesign the online shopping performance and enhance greater reliable consumer-brand association. Yet, the broader experiential and brand-related impact of AR remains unclear, as much existing research adopts an app-centric perspective focused on consumer motivations and consumer perception for and reactions to using AR applications. The current article takes a more holistic approach to examine what consumer perception is being simplified through implementation of augmented reality in retail industry. This research looked at IKEA Place, an app that allows customers to shop for furniture online using augmented reality technology instead of a marker to define the surface. The constructs of the Technology Acceptance Model and other models were used to evaluate. The study long-term viability is experimental, and it includes determining how consumers perceive augmented reality applications in the future (IKEA place). The main objective is to study the use of augmented reality in e-commerce industry with reference to IKEA store and analyze the various elements relating to consumer perceptions of an augmented reality application in an IKEA store. Hypothesis is to measure the 0073ignificant level of consumer perception on the elements relating application of augmented reality. The services provided by furniture retailers are one market that could profit from such advancements and consumers are satisfied with technology shopping ability in IKEA place, and augmented reality application in IKEA place. Consumers purchase in IKEA place are mostly quarterly and half yearly and they are very satisfied with the size of chair in website of IKEA place and consumers are strongly agree with shopping ability in IKEA place. Consumers are expecting to introduce more type of models in augmented application there are only limited models we can see in application.